Welcome
Welcome to the official documentation of the ZM apps service. Here you will find detailed instructions on how to use, set up, and integrate our product.
ZM apps Overview
ZM apps is a service for managing mobile app rentals. We provide easy-to-use tools for working with apps, managing flows, and integrating with popular trackers. Our service helps optimize processes related to traffic and analytics.
Quick Start
-
Registration
Sign up on our website and get access to the dashboard. Details at this link. -
Access activation
Before you start, you need to activate a subscription and add team members if needed -
Integration
Set up integration with your tracker to collect data and analyze traffic. More details in the Integration section.
Where to start in ZM apps
Flow
A flow is the main way to work with traffic in ZM apps. It defines where the user goes after a click and how the result is tracked. How a flow is structured, how a bundle is created, where to get the ad link, and how to change logic without restarting campaigns:
Split Flow
A split flow is an advanced type of flow that lets you distribute traffic between multiple scenarios based on set conditions. It is used when you need more flexibility and control. In a separate article, we explain why you need a split flow and how to set it up correctly:
Domains
A domain is the entry point for a user into a flow or split. It affects how the user enters your setup. Below we explain domain types, their lifetime, and what to do if a domain changes or stops working.
Applications
In ZM apps, applications are already prepared to work with traffic sources and tracking. You can find the catalog of mobile apps used to create flows and splits in your dashboard.
PWA Applications
PWA is an app format that opens via a link but behaves like a regular mobile app. PWA is used as an alternative to store apps. Why PWAs are needed, when they are more profitable than store apps, and how to quickly launch and scale such solutions:
Prelandings
Interactive pages between ads and the app or offer. They help engage users and improve the quality of the transition. What types of prelandings exist and how they are added to a flow:
Push Notifications
Push notifications are short messages that an app or PWA sends to the user after installation. If you plan to work on bringing users back, it’s useful to understand how push notifications work and what they can do.
Naming
A way to connect an ad campaign, app, and offer without a link in the ad — through the campaign name. This approach is not used in all traffic sources, but in some it is the main method. In our article, we explain in detail how naming works and when it is needed.
Additional Information
At the beginning, you may have many questions. We have collected answers to the most common ones in the FAQ section. We recommend reviewing it to understand the service faster.